Designer: Michela Monterosso
Location: Stockholm, Sweden

The Hitchhiker’s beer is for the adventurous travellers, for people who are always on the look-out for the next great experience. The concept is based on the travel journal, a hand-sketched diary in which the explorer has left impressions, thoughts and feelings.The graphic is deliberately rough and bold, for travellers have no time to care about perfect curves!

via Packaging of the World – Creative Package Design Gallery