Elixir Flavours Co., asked us to create a premium olive oil product series aiming the foreign markets having in mind the company’s vision which is to create products that will act as “elixirs of life”.
Inspiration: The consumer needs (an upper/medium health conscious target group) in combination with company’s vision.
Brand Name: November Fruits comes to communicate a truth that few people know: olive is a fruit. A winter fruit that is picked in November and its juice is indeed an “elixir of life”.
Creative concept: The packaging communicates the contrast between the harsh winter and the “soft freshness” of the fruit. The olive tree drawing seen through the olive juice, balances with the poem that narrates the birth of the olive fruit.
via Packaging of the World – Creative Package Design Gallery http://ift.tt/1Fnhyub