Design: Little Greta
Location: Czech Republic
Project Type: Concept
Packaging Contents: Non-alcoholic aperitif
Packaging Substrate / Materials: Glass bottle

The design channels the inherent aesthetic properties of the product, through careful use of botanical motifs which instinctively channel its fragrant, complex and natural ingredients. These are encapsulated in the elegant illustrations and contemporary hand-made fonts which augment and harmonise the aperitif’s essence and ambience.

The design was inspired by the product’s complex aromas and piquancy, which simultaneously infuse and inform the fundamentals of its very essence. At its heart, the devotion to “La Dolce Vita”, reimagined in an uber-modern approach to the aperitif. For our team, naturally this entailed an all-consuming deep-dive into the philosophy of “the Sweet Life” concept, and collectively coalescing our thoughts on how to present this timeless blend of indulgence and pleasure.

Read more

via Packaging of the World – Creative Package Design Gallery