Design: Marlon studio
Photography: Sabino Studio
Location: Czech Republic
Project Type: Produced
Client: Bohemsca
Product Launch Location: Europe
Packaging Contents: Lemonade, syrup
Packaging Substrate / Materials: Glass bottle, paper labels
Printing Process: Digital printing, offset printing

The client came to us with the task of creating a brand of natural lemonades and tonics made in the Czech Republic. Made out of 100% natural ingredients, the lemonades and tonics are always made up of 2 seemingly contradictory flavours, which in the end achieve a perfectly balanced taste. The portfolio grew from the initial 4 products to an ever-growing lemonade range, a tonic range and a natural syrup range, altogether comprising 13 products. The visual identity remains consistent across all of them, managing to function as a prominent core brand on the lemonades and tonics, as well as a seal of quality on the syrup range.

The visual identity of Bohemsca revolves around the symbol of the animals in its logo. The insight that the product is always made up of unexpected combinations of flavours was translated into the idea of 2 animals that are typically enemies in the wild, depicted as being friends. Given the rabbit and owl are the most common wild animals in the Czech Republic, we selected these to enhance the brand's proud local identity.

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