Designed by Priory Press Packaging, Northern Ireland.

It all started with a relationship. A relationship that began 6 years ago when we were asked to produce sticky labels for a newly formed company called Mash Direct who had the unique idea of growing their own vegetables, steam cooking them and getting them to the shops within 24 hours. The food tasted amazing and before long they needed to up their profile and sit on supermarket shelves all over Ireland, competing with the best. Priory Press designed and produced a range of 13 different product sleeves which all bear the now widely recognised red tractor.

via Packaging of the World: Creative Package Design Archive and Gallery