Creative Director: Neha Mewawalla
Graphic Designers: Dwayne Almeida, Madhukar Khare
Copywriter: Royden Dias
Project Type: Produced
Location: Mumbai, India
Packaging Contents: Paint
Packaging Substrate / Materials: Plastic
Printing Process: Heat Transfer
Skora’s positioning was defined strongly as a brand that was Smart with a Heart as it diversified the paint category due to its unique offerings. It was hence key that the product itself had to be dressed to impress.
Since a very core part of the packaging is execution, we put our gears in reverse this time. We first began in-depth research when it came to what the paint bucket is made of, who are the manufacturers, what are the print limitations, and also what exactly are the MOQs since that was integral for a paint brand of this size.
One critical takeaway of it all was that there were only a handful of manufacturers who supplied to most paint companies in India, which explained why most of them looked alike and why all of them were white.
via Packaging of the World – Creative Package Design Gallery http://bit.ly/2HtQaU2