Agency: 20something
Art director: Samuel Guillotel
Location: United Kingdom
Project Type: Produced
Client: Kopparberg
Product Launch Location: United Kingdom
Packaging Contents: Hard Seltzer
Packaging Substrate / Materials: Aluminium
Printing Process: Can printing

Swedish drinks maker Kopparberg is continuing to expand its portfolio in 2020 by introducing a new range of Hard Seltzer drinks to the UK market, with packaging and brand design led by London creative shop 20something.

The new product sees Kopparberg diversify further from its core cider range, having launched a Premium Pink Gin in 2019 to an extremely positive public reception.

Hard Seltzer, a category more familiar to the North American market, is an alcohol-infused sparkling water, blended with natural flavours; as a result, each 330ml can contains only 93 calories, is gluten-free and suitable for vegans. At launch, the Kopparberg Hard Seltzer range will include Mixed Berries, Black Cherry and Passion Fruit variations. Similar to the US, where the market value is expected to hit $2.5bn in 2021, Kopparberg Hard Seltzers will be marketed to Gen Z and the health-conscious.

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via Packaging of the World – Creative Package Design Gallery