Designer: Emanuel Keinan
Graphic Design: Liat Dassau
Project Type: Produced, Commercial Work
Client: Persys Medical
Location: Israel
Packaging Content: First aid kit
Packaging Material: Flexible plastic

The Problem:
Over 35% of pre-hospital deaths and at least half of traumatic deaths within 24 hours of hospitalization are due to blood loss. Most of these cases are potentially preventable. Advanced emergency services could support casualties in these situations and save many lives, but, unfortunately, a professional caregiver might not get to a casualty on time. For instance, a person after a car crash, trapped and heavily bleeding, would need aid in the first few critical minutes; without proper immediate care, this person could die before an ambulance arrives.

The Solution:
The 4BC Kit is a unique outfit. It includes four essential items for the treatment and stopping of bleeding: a tourniquet, a hemostatic gauze, an Emergency Bandage®, and gloves. These items have proven to be very effective in controlling and stopping heavy bleeding and have been used by soldiers on the battlefield and by EMS personnel. Now, the 4BC Kit offers lifesaving equipment to anyone, not just EMS personnel.

The 4BC Kit is ideal for law enforcement personnel for self-aid or buddy aid or for situations in which the police are the first responders, like in most accidents or violent events. In such cases, the police can control a victim’s bleeding until the EMS services get there without wasting valuable time. Paramedics may and most likely arrive promptly to a scene, but lives can be saved in those critical minutes leading up to their arrival. During that crucial period, a police officer in the hot-zone with the aid of the 4BC Kit could be doing the work of the paramedic yet to arrive at the scene. The 4CB Kit, with its compact size and easy to follow instructions, is the optimal solution for every law enforcement officer faced with an emergency medical situation involving blood loss.

Our Goal:

The aim of The 4BC Kit is to extend the use and availability of these lifesaving products to a larger target market, to lay users as well as professionals. Eventually helping them save lives at the time of need. By creating a packaging based solution that is much more friendly and practical to the user, we can help everyone save lives.

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via Packaging of the World – Creative Package Design Gallery http://ift.tt/1AuQNVK