Agency: Aritmija
Creative Director: Goran Radinović
Art director: Goran Radinović, Ana Kosi
Illustrator: Žiga Hriberšek
Location: Slovenia
Project Type: Produced
Client: Gönc Winery
Product Launch Location: Global
Packaging Contents: Wine
Packaging Substrate / Materials: Glass

Winemaker Peter Gönc is a rocker with soul and body. The music pieces are written on wooden barrels, hard rock music resonates everywhere – the idea of a musical wine series of his favourite songs was born: Starman, Time, Harvest Moon and Under Pressure (sparkling wine).

We dedicated the designed series of wine labels to the music that accompanied winemaker Gönc throughout his youth. Thus, individual label motives consist of different symbols in connection to his favorite songs and musicians.

Harvest Moon wine label contains a strong symbol, as a tribute to musician Neil Young. Starman wine label includes motives related to David Bowie, and handwritten lyrics from the Starman song. The Pink Floyd group also has its place in the series of wine labels, that special one is communicating the freedom that should be left free, just like overgrown plants.

Read more

via Packaging of the World – Creative Package Design Gallery