Designed by Viewpoint, Russia.

Black bearskins and red uniforms, austere faces and spectacular ceremonies of the guard mount – all of that is the image of English guardsman, known by everyone, which inspired us to work out the visual conception of the English beer for the Russian market.

The differentiation is achieved by the form and color of the mustache of guardsmen which gives every taste its additional distinction and character.
An old guardsman is the image of royal guard and it safely keeps the age-old traditions of brewing and has all of that: strong temper, austere features and at the same time it has an outstanding dynamic exterior and modernity due to using the innovative aluminum can.

via Packaging of the World: Creative Package Design Archive and Gallery