Agency: 43’oz
Designer: Alex Kodimsky
Client: AgroVin Bulboaca (Moldova)
Type Of Work: Commercial Work
Country: Moldova

Label design for the series of semisweet wines «Highland Vine».

We developed label design for the series of semisweet wines produced from Muscat grape varieties. This series includes white, rose, and red wine under the new trade mark’s name «Highland Vine».

Since semisweet wines are mostly aimed at female audience of consumers, we recommended a design concept that will unite modern and original interpretation together.

In the creation process of new design it was intended to perform label in technologically modern style. In other words, from the beginning it was intended to use gel technique, with account of applying this technology we developed the principal concept of the design. The core element of a label – is an original illustration “grape tree”, realized in three colours of gel (copper, gold and red). This stylized picture unites the image wine, and grapevine and flowered tree; it symbolizes wealth, prosperity, blossom and springtime.

It should be added that on a graceful bottle of volume 0.5 L such modern and in the same time romantic label looks light and elegant.

via Packaging of the World – Creative Package Design Gallery