Agency: NEOM
Partner: Stefano Giuseppe Dell'Orto
Creative Director: Giacomo Stefanelli
Location: Italy
Project Type: Produced
Client: Tenute Calì
Product Launch Location: Global
Packaging Contents: Wine
Packaging Substrate / Materials: Glass Bottle
Printing Process: Roto

Background: In 2006 the Poggio Maestrino Estate joined the portfolio of the Calì Estates, a company which was born in the 80s thanks to the passion for the land and the good wine of the Calì Family. Since then this family has been constantly involved in the conservation and emprovement of the territory and the wines. The estate consists of 20 hectares at an altitude between 200 and 300 metres in the municipality of Magliano in the south of Tuscany, which is one of the finest areas of the Maremma in terms of wine making. In this area, where the Morellino di Scansano is produced, there is a surface of 22 hectares of grapes which is the base of a kind of ‘Morellino di Scansano DOCG’ and a version of ‘Riserve’. The production area is mainly the hilly area around the town of Scansano in the Tuscan Maremma, which is the coastline between the rivers Ombrone and Albegna.

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