The package was designed in a minimalist style based on the flag of Japan to convey the essence of traditional oriental culture. The names of fruits in Japanese written in calligraphy style and hieroglyphs duplicating them serve as product markers. Simple image of a fruit on a white background does not dissipate attention. Colors of fruits and lids visually differentiate flavors from each other and allow to find required product on a shelf with ease.
via Packaging of the World: Creative Package Design Archive and Gallery http://feedproxy.google.com/~r/packagingsoftheworld/~3/gdDE8Doi6o0/juice-of-classic-japanese-fruits.html