To craft the product design of a range of New Zealand honeys that will be sold in the local and international market.
The client’s brief…
The design needed to include a transparent label to differentiate the range from other honeys in the market that use a more conventional paper label and to allow the colour of the honey to become a product selling feature. Bold colours must also be used to attract the attention of the consumer.
via Packaging of the World: Creative Package Design Archive and Gallery http://feedproxy.google.com/~r/packagingsoftheworld/~3/6YiUnLOzgPY/rogue-bee-honey.html