Designed by BREAK, Italy.
Designer: Alessandro Di Bello, Luca Franceschi, Simona Baldo

A deep and accurate restyling for the traditional Italian orange juice brand.

The new packaging system, projected and crafted by BREAK, creates a new hierarchy for the identifiers elements, emphasizing the main role of the brand logo as a symbol of taste and emotion. A flexible treatment, perfectly fitting to both bottles and cans.

Sanpellegrino Aranciata are produced exclusively with real Italian oranges, and this made the products have always been synonymous of quality, to become a status symbol exported all over the world in the name of Italian style.

The strict standard Sanpellegrino guarantee the quality of this exceptional product with over 150 daily checks, from the preparation of the final bottling juice.

via Packaging of the World: Creative Package Design Archive and Gallery