Design: Tactic
Location: United States
Project Type: Produced
Client: Blue Diamond® Almond Breeze
Product Launch Location: United States
Packaging Contents: Non-dairy milk products

Tactic Takes Almondmilk Back to its Roots with App-less AR Experience for Blue Diamond® Almond Breeze®

Leveraging its unrivaled expertise in “brand in the hand” AR-activated experiences, innovation studio Tactic announces a partnership with 8th Wall to launch its latest work for Blue Diamond® Almond Breeze® — a webAR experience that gives users an inside look into the places, people and work that make Almond Breeze one of the most trusted brands in non-dairy milk products.

The campaign represents an innovative use of the technology for Almond Breeze, featuring an on-package augmented reality experience. But, unlike many AR experiences, the offering is app-free, created using web-based AR using 8th Wall’s webAR library. Users can go to on their mobile device or be directed there via an on-package QR code. Then it’s as easy as pointing the device at any carton of Almond Breeze® Almondmilk, Almond BreezeTM Almondmilk Yogurt or Almond BreezeTM Almondmilk Creamer to be taken into an AR journey that lives within the packages, or to have a tour of a miniature AR orchard for those without the packages.

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via Packaging of the World – Creative Package Design Gallery