Designed by Smith Design, United States.


PANTONE® the world’s leading authority on color, commissioned Smith Design to deliver structural and graphic design solutions for a number of new product launches as part of their new graphics PLUS+ series and Fashion + Home color systems. For the PANTONE PLUS+ specifier, Smith designed the graphic look and feel, and a new sustainable desk accessory to house and display the full library. They also created a new Portable Guide Studio carrying case to simplify on-the-go-usage. For Fashion + Home, Smith designed the Cotton Swatch Library and Swatch Case. Pantone utilized Smith’s industrial and brand design teams to develop structure, branding & graphics and to source and finalize all materials through production.

Pantone serves a variety of industries and their systems are the most widely used color specifiers. Their swatch books and color wheel fans present storage and portability challenges to users. “From branding & design to architecture & interiors firms, these books widely used tools,”said Jenna Smith, Partner at Smith Design. “with the launch of their newest guides, Pantone wanted to address the need for storage and portability.”

To that end, Smith Design developed a series and cases, holding devices and desk storage systems to organize the series in a studio/office environment, as well as create functional and beautiful ways to take Pantone libraries to client & planning meetings.

“Smith Design delivered solutions that add value, functionality and beauty to our Pantone Plus+ series; perfectly in sync with our design aesthetic and commitment to sustainability.” said Giovanni Marra, Pantone’s corporate Marketing lead. The PLUS+ series desktop storage is made of sustainable birchwood. It also ships flat to reduce pack size, has a removable center swatch book and is entirely portable.

via Packaging of the World: Creative Package Design Archive and Gallery