Designed by ESTABLISHED, United States.

ESTABLISHED has redesigned Svedka’s entire product range. Using a ground breaking approach, ESTABLISHED enabled the use of super saturated colors throughout the range through an innovative shrink wrapping technique. The strong color perfectly reflects the bold attitude of the Svedka brand, while ensuring that the bottles pop off the shelf.

The shrink wrap technique also allows Svedka to easily and efficiently launch special edition flavors throughout the year or to react to changing market trends quickly and at low cost.

Previous Packaging (Pictured Above) http://www.packagingoftheworld.com/2011/04/svedka-vodka.html

via Packaging of the World: Creative Package Design Archive and Gallery http://feedproxy.google.com/~r/packagingsoftheworld/~3/X-k1971qM-s/svedka-vodka-redesigned.html