Designer: Diego Ballester
Type of work: Commercial work
As the brand is very strong and has a lot of weight , we think a simple design, minimalist but high-impact , highly played with subtle simplification of a hand making ” fack you” in which we replace the middle finger for a bottle of wine, and within that hand we put fingerprints with the idea of transmitting belonging, commitment, personality and identity .
Everything in this project is ” insolent ” doctor and owners…
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via Packaging of the World – Creative Package Design Gallery http://ift.tt/1lWeVTA