Agency: red brand builders
Client: Kimberly Clark
Type of Work: Commercial Work
Country: Vietnam

Leveraging a new global brand identity, Kotex Vietnam saw an opportunity to refresh their brand id locally and to enhance their packaging design & teen characters to appeal to the ever-changing, Vietnamese female, youth segment – the 4th largest Kotex market globally.

The red brand builders team was tasked with working with the Kimberly Clark Vietnam and New York teams to deliver a fresh, new…

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