Designer: Harshita Gupta
Renders: Ansh Vasudeva
Nutritional Information: Shubhangi Mittal
Location: India
Project Type: Student Project
School: MIT Institute of Design
Tutor: Rajendra Thakare
Packaging Contents: Cheese Dips
Packaging Substrate / Materials: Tin, Paper, Plastic, Aluminium
Printing Process: Foil Stamping, Vinyl Printing, and Digital Printing

Happy Tongue is a brand offering Indo Mexican Cheese Dips. The challenge was to make a packaging reflecting brand values to incorporate the tagline 'tongueful of joy'. Hence for this, the final can is made in the shape of a tongue, such that after the lid is opened and the tin is top cover is removed, it feels as if a tongue is being twisted, the expression made after eating something delicious.

The areas of focus were:

  1.  Stackable eco-friendly packaging
  2.  Braille Embossed all over the back so that signifiers are present for the blind.
  3.  The affordances have been organized in a way such that even kids can operate easily.
  4.  Engaging Structure

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via Packaging of the World – Creative Package Design Gallery