Design: Maitreyi Mandrekar
Location: India
Project Type: Student Project
School: MIT Institute of design
Tutor: Rajendra Thakre
Packaging Contents: Oat milk
Packaging Substrate / Materials: High density polyethylene, Paperboard

India is one of the largest producers and consumers of milk in the world. Having said this, a new movement is growing in India- veganism.The increase in the number and engagement capability of vegan influencers among the internet-savvy young generation has proven to be pivotal in the rise of veganism in India.As people are exposed to social media and as the world becomes smaller due to globalisation, veganism is increasingly being embraced.

Oat haven is an oat milk brand specifically curated for the Indian crowd. It provides a number of flavours ,is highly nutritious , vegan (plant based), and lastly extremely cost effective for everyone who wants to cut down on their daily dairy intake :).

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