Design: Taha Fakouri
Location: Iran
Project Type: Produced
Client: shadnoosh co
Product Launch Location: Global
Packaging Contents: Fruit juice
Packaging Substrate / Materials: Aluminium
Printing Process: Flexography, Digital printing

Shadnoush Company is one of the best producers of juice syrup powders, whose products contain 10% of natural fruits in all flavors, which has increased the quality and satisfaction of buyers.

In a market where everyone is competing, the product must attract the audience in a creative way in order to sell more. That is why we have defined an identity for each fruit, and the identity of each fruit is derived from the region in which it grows. Or evokes a particular object in the mind.

The audience and customers of this range of products, according to research, ranged in age from 18 to 50 years, so it was presented to the market in several different materials and shapes.

For example, for teenagers and young adults, it was offered in cans of different colors in the form of energy and ordinary for sale, which at first glance persuaded them to buy, and for families who consume more as a syrup powder in bags with More weights were provided for economical prices.

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via Packaging of the World – Creative Package Design Gallery