Designer: Davina Vogrig
Project Type: Student Project
School: UQAM
Course: Production
Tutor: Nelu Wolfensohn
Location: Montreal, Canada
Packaging Contents: Bakery Products
Packaging Materials: Wood, Plastic, Paper

Branding created for a fictional bakery "La Bakery", in a Production class at the Université du Québec à Montréal.

La Bakery wishes to comfort their customers by adding a little surprise thought on their packagings : hidden when at the bakery and unveiled when the customers get home. Each thought is a modification of a well know saying or quote : An apple a day keeps the doctor away —-> A cupcake a day keeps your therapist away.

The design is very pure with a lot of white and yellow, referring to the colours of flour and wheat.

What's Unique?
Unlike cardboard boxes, the polycarbonate material used for the boxes doesn't soak up the fat/oil produced by the baked goods, making the box reusable.

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via Packaging of the World – Creative Package Design Gallery http://ift.tt/1eOejnd