Design: Unified Brands
Location: New Zealand
Project Type: Produced
Client: Fonterra
Product Launch Location: New Zealand
Packaging Contents: Cheese
Packaging Substrate / Materials: Plastic Wrap
Printing Process: Digital Printing

Kāpiti, a brand that sets the bar for cheese – proudly holding the title for New Zealand’s most awarded cheese company.

With such a distinguished pedigree, we set out crafting a new look for their range which felt proud, distinctive and lived up to the brand’s premium reputation.

Transforming the entire range to take on a dramatic black backdrop felt like a bold but necessary move. We wanted the range to not only come together, but make a statement. Kāpiti isn’t shy of big, bold flavours, and its packaging needed to follow with the same confidence.

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via Packaging of the World – Creative Package Design Gallery