Agency: Mellow & Banana
Illustrator: Randy Mora
Project Type: Produced
Client: Pedro mandinga
Product Launch Location: Panama
Packaging Contents: Cocktail
Packaging Substrate / Materials: Metal
Printing Process: Digital printing
Pedro Mandinga pays tribute to a legendary figure in the history of Panama. Who in the 16th century built small hidden towns along the Caribbean Coast. Pedro and his friend Sir Francis Drake went to the top of a hill, where from there they saw the Panamanian jungle.
Pedro Mandinga is the first artisan shaved rum in Panama. They do things by hand and feel great pride and passion with who they do. The rums are smooth and easy to drink. Your next step is to develop your own cocktails. Where the category of cocktails has never been seen in such a convenient and practical container that is not a bottle. The challenge was how to create the first fresh canned mojito.
From the bar to the can. The first canned cocktail in Panama. A mojito made with artisan rum sweetened with panela with a unique flavor.
The challenge was to create a label system for one of Pedro Mandinga’s most representative products, the mojito. A language that communicates all the biodiversity of the Panamanian jungle that we were able to capture with the help of Randy Mora, an illustrator from Bogotá, in a can. Randy knew how to capture that jungle graphic universe on the label and with his collage technique.
via Packaging of the World – Creative Package Design Gallery https://ift.tt/2SX0bBv