Design: Sofa Spiridonova
Project Type: Student Project
School: HSE ART AND DESIGN SCHOOL
Tutor: Oksana Paley
Packaging Contents: Energy drink
Packaging Substrate / Materials: Aluminium
The packaging of the energy drink VIY was created based on the mystical story “ VIY ” by Nikolai Vasilyevich Gogol. The display font conveys the mysticism and mystery of the work.
The font uses decorative elements – crosses, which is a reference to the theme of faith in the work, a combination of red-orange and black as a confrontation between good and evil.
An energy drink as a supernatural force or something mystical helps to cheer up, after a stormy sleepless night, VIY will help you to “lift your eyelids”.
via Packaging of the World – Creative Package Design Gallery https://ift.tt/34ZsT7t