Design: the Labelmaker
Location: Bulgaria
Project Type: Produced
Client: Salla Estate
Photo: Jordan Jelev
Product Launch Location: Europe
Packaging Contents: Wine
Packaging Substrate / Materials: Glass bottle, Fedrigoni Self-Adhesives
Printing Process: Serigraphy, doming, raised varnish, digital offset

The Project
Salla Estate is a winery located in the Black Sea region of Bulgaria. Started as a small wine project with own vineyards, currently it evolved into one of the largest producers of the region. Winery’s portfolio grows too and the latest addition is called Sallinas – a fresh new brand created for the young generations.

The Message
Speaking about the generations, we face the main idea behind this wine label design. Based on an artistic image of two horse heads the label depicts the idea of family tradition. The two heads are a visual metaphor of father and son. Two generations, following one tradition. You probably wonder why horses?

Apart from their amazing wines, Salla is also very famous for their equestrian farm. Premium wines and unique horse breeds are the trademarks of the estate. This is why you could see two horseshoes in winery’s logo. In fact, this is one of the few wineries in Bulgaria where you could find vines and horses in one place.

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via Packaging of the World – Creative Package Design Gallery