Creative Director: Krupa Sheth Kapadia
Lead Designer: Nirali Marfatia
Project Type: Produced
Client: Bun & Only
Product Launch Location: Global
Packaging Contents: Burger
Packaging Substrate / Materials: Paper
Printing Process: Offset Printing
WE BRANDED BOMBAY'S BEST BURGERS, SERVED WITH A SIDE OF EXTREMES
One of the largest growing food types in India is fast-food. According to market trends and research, the Indian fast food industry is growing by 40% every year, generated due to voluminous sales. Indians are key target consumers for global fast food chains owing to aspirational experiences, convenience and the adventurous Indian palette.
Mostly, burgers are referred to as 'junk' food. Most burger joints in India do not go beyond the standard menu, and even fewer put thought and craft behind their ingredients and menu offerings. Thus, gourmet burgers, though widely available abroad, aren't as common and well received here in India. The brands that have attempted this in the recent past, seem to have failed to make a lasting impression.
Until… Bun & Only!
What’s in a name?! Turns out, a lot! When we were approached to create this project, what stood out to us was the founders’ clarity of concept for this brand. They were certain about creating the best burgers in Bombay, laying the platform for a national gourmet burger chain. We channeled their passion for the perfect burger to coin a name befitting of the offering.
via Packaging of the World – Creative Package Design Gallery https://ift.tt/3wrZHlP