Design: Voskhod Agency
Location: Russia
Project Type: Produced
Product Launch Location: Global
Packaging Contents: Beer
Packaging Substrate / Materials: Glass bottle

Ballet x Rap x Beer

Ural Opera Ballet is Russia’s most innovative theatre. Recently they decided to experiment with Humpbacked Horse, a famous fairytale by Petr Ershov. The theatre re-invented the Mariinsky theatre’s classical performance dating back to 1912 and added a perky hip-hop vibe to it. Ballet skirts will be accompanied by striped sports suits. EK-Playaz, a legendary Ural rap band with 20-year history, will be performing on stage next to the dancers.

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