Designed by Jelena Grahovac, Serbia.

This concept project was made for local product named Wee Chilli Company, and it included initial branding concept and logo development through packaging design. I wanted to use opportunity and play with different kinds of typography and to pair them up so together they make perfect match. I use bright colors that match with the color of chilli in a bottles, in a way that color of a label give more colorful look to whole packaging.

I repeated heraldic lion from the logo on the left side of the label and give to lion a pepper to hold, different paper for each flavor, I find that for kind of a funny part.

via Packaging of the World: Creative Package Design Archive and Gallery