Project Type: Produced, Commercial Work
Location: Sao Paulo, Brazil
Packaging Contents: Condensed Milk
Packaging Substrate / Materials: Aluminium
Printing Process: Lithography
Moça Light Nestlé's collectible tins project's main goals was to create an even bigger bond with the clients, inserting the brand into people's everyday's life, improving product's brand awareness, which is top seller in Brazil's dairy market. The phrases on the tins should be coherent with brand's position and captivating, connecting to consumers, and aesthetic appeal that promotes purchase and package reuse.
We worked closely with Nestlé's Design Team and as a result we created 5 types of collectible tins. After the project's success they expanded to the regular product line as well.
via Packaging of the World – Creative Package Design Gallery https://ift.tt/2JyjjzZ