Fairest Summer Survival Collection prevents sunscreen products from being a chore and makes it a part of your beauty routine. It recognizes that summer isn’t just for the perfectly tanned, but everyone who wants to enjoy the sun. Fairest promotes fair skin as beautiful, too. I chose a female target audience as melanoma is a serious risk to women, especially ages 18-40, and too much tanning can cause premature aging. Fairest is a stylish solution to protecting your skin.
via Packaging of the World: Creative Package Design Archive and Gallery http://feedproxy.google.com/~r/packagingsoftheworld/~3/B8cuE1OmzI0/fairest-summer-survival-collection.html