Project Type: Concept
Location: Barcelona, Spain
Packaging Contents: Lighting
Packaging Substrate / Materials: Cardboard
Printing Process: Digital Print

We designed the packaging of the new Cocktail table lamp, designed by Francesc Vilaró for Grok, manufacturer of lighting for the contract and home sectors.

As part of its overall marketing strategy, we conceptualised and designed the packaging, we created the name to help positions its uses and we created its four mini launch videos.

The packaging design shows the essence of the lamp and its main characteristics: light intensity, portable in different uses and superior movement of the source of light.

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via Packaging of the World – Creative Package Design Gallery