Design: Carter Wong
Project Type: Produced, Commercial Work
Client: Aduna
Location: United Kingdom
Packaging Contents: Super-Teas Range
Packaging Substrate / Materials: Carton

Health food brand Aduna, which offers a range of superfood products whilst creating incomes for rural African households, has launched a new selection of nutrient-rich African Super-Teas with design by Carter Wong.

Aduna and Carter Wong started working in partnership in 2013 with the launch of Baobab in the UK market with the aim to #makebaobabfamous, extolling the virtues of this African superfood. A vibrant pattern was illustrated across the packaging for the full Aduna range capture the spirit of Africa and use its energy to project the product’s health benefits.

The brand quickly gained traction in the UK market with listings in Selfridges and Liberty London and has since grown to include additional African botanicals including Moringa and Cacao.

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via Packaging of the World – Creative Package Design Gallery https://ift.tt/2HR7aAw