Agency: Design Etiquette
Designer: Mariana Pacheco
Location: Costa Rica
Project Type: Produced
Client: Eco Kitchenware
Product Launch Location: Global
Packaging Contents: Kitchen Products
Packaging Substrate / Materials: Kitchenware
Printing Process: Lithography
Eco Kitchenware is a brand that creates high-quality bamboo products for your kitchen. They trusted us to design their new identity and packaging.
It was a challenge to come up with a graphic identity that looks different from the rest of their category while maintaining a natural and eco-friendly look. We designed a custom typography for their logotype and some clean illustrations for their packaging, as well as patterns that they can use in their communication.
We wanted to give their packaging design an organic and fresh look, but it was also important for the design to look modern. We choose a color palette of green and blue tones that were different from the traditional all-green packaging designs of its niche. The graphic quality of the packaging designs on Amazon tend to be very low, so having a custom high-end design for their packaging made the brand stand out in the Amazon marketplace.
via Packaging of the World – Creative Package Design Gallery https://ift.tt/35iUtMX