Manufacturer: Paper Tube Co.
Location: United States
Project Type: Produced
Client: Shocks of Love
Product Launch Location: Global
Packaging Contents: Fragrances
Packaging Substrate / Materials: Glass Bottles & Paper Tubes
Printing Process: CMYK printing on pearl paper

Scents to Elevate Your Experience of the World

Juan Felipe believes wellness products don’t need to be too serious or overly focused on a beige-minimalist aesthetic to be effective. A certified aromatherapist and self-taught perfumer, Juan started Shocks of Love in an attempt to bring color into the wellness industry and infuse more fun into a zen lifestyle. Their all-natural, organic, vegan Scent Rituals product line includes a number of mood-boosting and sleep-enhancing aromatherapy blends with packaging designed to differentiate and delight.

“We embarked on this branding project as a psychedelic tableau based on experimental in-house photography, which we color-enhanced to visualize our company's mission of bringing color into wellness,” says Felipe. “We’re bringing an embodied, meditative approach to the fragrance and beauty industry while championing a new path.”

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