Design: Angelini Design
Location: Italy
Project Type: Produced
Client: Strega di Benevento
Product Launch Location: Europe
Packaging Contents: Chocolate
Packaging Substrate / Materials: Cardboard
Printing Process: Silk screen printing with hot gold foil

Strega liqueur was born in 1860 in Benevento, Italy, the brainchild of entrepreneur Giuseppe Alberti. It is a natural product, obtained by distilling seventy herbs and spices sourced from around the world, and has established itself as a true icon of mixology. Strega contains star anise, cinnamon, juniper and mint, and is known for its signature golden color, granted by saffron. It is a nectar full of history and personality, which simply had to have a special container: indeed, Strega’s bottle has become an icon in and of itself over the years, thanks to a look that is as original and bold as the flavor of the liqueur inside.

Strega entrusted Angelini with designing the packaging for its two ranges of sweets: Strega and Alberti. The goal was to differentiate the two, highlighting their specific features.

Strega confectionary products are elevated by the flavorful liqueur, and stand out for their bold and strong character. The agency was able to translate their personality into precious packaging solutions, building a visual style that sets the range apart while still maintaining Strega’s historical legacy and heritage intact.

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