Agency: Brandon
Executive Creative Director: Steve Conchie
Design Director: Bobby Wells
Senior Designer & Illustrator: Grace Buckley
Account Director: Emma Wilson
Location: United Kingdom
Project Type: Produced
Client: All About Food and wagamama
Product Launch Location: United Kingdom
Packaging Contents: Asian food / meal kits / ingredients
Packaging Substrate / Materials: Cardboard / plastic

With the UK hospitality industry pretty much closed down for most of 2020, wagamama launched its ‘Wok from Home’ channel, which allowed consumers to recreate their favourite dishes under the guidance of its Global Executive Chef and Brand Ambassador, Steve Mangleshot, but in their own way.

After seeing the positive impact of Wok From Home, wagamama was inspired to promote the benefits of nourishing both body and mind through cooking and make it easier for people to do so with a new range of meal kits, pastes and sauces.

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via Packaging of the World – Creative Package Design Gallery