The brief came from a leading Russian perfume and cosmetics store network which decided to launch its own body care line at an affordable price. The line was supposed to communicate French style and to be a reflection of all the best that your eyes can capture on a competitive shelf. We offered the concept of lace and keyhole that unfolds the idea of the brand name – Les secret de boudoir – and is up to the taste of our target audience. So there was born a delicate feminine design illustrated by a feminine hand for women to enjoy.
via Packaging of the World: Creative Package Design Archive and Gallery http://feedproxy.google.com/~r/packagingsoftheworld/~3/ImI9QEfUTpw/les-secrets-de-boudoir.html