Newsbury & Watson is an artisan smallgoods company based in the Adelaide Hills in South Australia. They make hand made, traditional style smallgoods from premium meats including heritage breeds of pork. A sense of place could also be good as the Adelaide Hills have a reputation as a village type of environment, enjoying a great sense of community and clean fresh air. They want something that reflects the premium quality they are aiming for and also steers away from the fel mass produced modern foodstuffs.
via Packaging of the World: Creative Package Design Archive and Gallery http://feedproxy.google.com/~r/packagingsoftheworld/~3/Gy5i2ZAUHFU/newsbury-watson-concept.html