Agency: spud-studio
Art director: Xiaoyong Miao
Location: China
Project Type: Produced
Client: Heineken
Product Launch Location: Global
Packaging Contents: Beer
Packaging Substrate / Materials: Glass

"Dragon" is the most representative totem in China. When designing Heineken Chinese bottles, the most important thing is to make the Chinese bottles have the highest recognition among the world's bottles. Therefore, the iconic star pattern of Heineken combined with the "golden dragon" that represents auspiciousness and dignity is used to show the collision of Chinese and Western cultures. The image of flame is used in the star pattern, and it also conveys the profound Chinese culture is real gold. Not afraid of fire.

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via Packaging of the World – Creative Package Design Gallery