Knickerbocker was an American beer. This beer was the official one of the New York Giants. In this redesign we wanted to capture the essence of this city. In addition we decided to add some art deco influences at the framework, which reminds to the subway map. The vertical feel and loftiness of the great city is given to the design through the vertical line on one side of the logo.
via Packaging of the World – Creative Package Design Gallery http://ift.tt/1lDMM9g