Design: Dozen Agency
Location: Ukraine
Project Type: Produced
Product Launch Location: Europe
Packaging Contents: Yogurt

GALYCHYNA is a national brand with such an honorable history and practically the only producer on a yogurt shelf that managed to get revived three years ago and proved that any association with traditions and demand for naturalness is a youth-led and modern trend. To keep up with the young TA, one needs to rush—rather than walk—through the market because young people’s hearts march in lockstep with the motto “we expect changes.”

While looking for a thing, the client’s team traveled the Carpathians high and low. The highlight for customers is both new original flavors and linguistic discoveries. The Carpathian dialect inspired us to take a fresh look at popular flavors. We mentioned such rare local names for berries as gogodzy*, afyny*, etc. and thereby added more flavor to unique products. The new line that features six SKUs (three flieshkas* and three pohars*) offers a short historical overview of the Galician dialect.

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