Design: Superunion Amsterdam
Project Type: Produced
Client: Commonwealth Breweries Ltd
Product Launch Location: Bahamas
Packaging Contents: Beer
Packaging Substrate / Materials: Glass bottle / paper label
Launched in 1988, Kalik is the leading beer in the Bahamas.
The brand name Kalik was derived from the “Kalik, Kalikin’kalik” sound of the traditional cowbell, a handmade instrument used to bring rhythm into Junkanoo. Junkanoo is a street parade with music, dance and costumes moving along the streets to the sounds of a pulsating, uniquely Bahamian genre of music that has helped put The Bahamas on the map.
The symbol of the two cowbells in motion, that produce this characteristic sound, is the visual representation and essence of the brand. As a true Bahamian brand, Kalik is also the longtime and proud sponsor of the Junkanoo festival.
via Packaging of the World – Creative Package Design Gallery https://ift.tt/3xFI3Lg