Design: Getbrand
Location: Russia
Project Type: Produced
Product Launch Location: Russia
Packaging Contents: Dairy products
Packaging Substrate / Materials: Cardboard, plastic

About the project
"Nalchik Dairy Plant" is one of the leading enterprises in the republic for milk processing. The enterprise was commissioned in 2000. Milk processing capacity is 300 tons per day.

A task
The Novaya Derevnya brand from the Nalchik Dairy Plant was developed a long time ago, but it was not very noticeable on the shelf with modern dairy products on the retail shelf.

Due to its origin (dairy products of the Elbrus region) and due to the registered name, the brand had a high potential, which in the past design was not fully realized. There was a need to update the design, make it more effective, and clearly convey the benefits of products and brands. The design should be relevant to the modern young city dweller, stylish and at the same time understandable to a wide audience, leaving the impression of a potential market leader.

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via Packaging of the World – Creative Package Design Gallery