Agency: Widarto Impact
CCO: Eko Widarto
Art Director: Renjana Qudsi Maulana Wirabhumi
Account Director: Galuh Aksarahina Ardhana Reswari
Finance Manager: Dwi Irawati SE
Graphic Designer: Fajar Septian Effendi
Graphic Designer: Agil Tegar Prakoso
Location: Indonesia
Project Type: Produced
Client: LOCO Donuts & Coffee
Product Launch Location: Saudi Arabia
Packaging Contents: Coffee, Donuts
Packaging Substrate / Materials: Paper, Cardboard
Printing Process: Flexography

PROJECT INFORMATION
Loco donuts & coffee is a startup donut cafe located in Abha City, Saudi Arabia. Seeing the potential of the Food & Beverage business in Saudi Arabia, the owner of Loco wanted to present a coffee & donut cafe with a unique identity and different from most coffee shops and bakeries in Saudi Arabia. CHALLENGE
There are many cafes and donut shops in Saudi Arabia, both multinational and local brands. To be able to compete, in addition to maintaining the consistency of product and service quality, it is also necessary to have a unique proportion of values ​​to be conveyed to the public.

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