Agency: Unified Brands
Creative Director: Alex Butenko
Location: New Zealand
Project Type: Produced
Client: Primo
Product Launch Location: New Zealand
Packaging Contents: Flavoured Milk
Packaging Substrate / Materials: Plastic
Printing Process: Flexo

The Primo team came to us to design an exciting limited edition coffee range. This new offer had to feel part of the brand family but clearly stand out, to garner the attention it needed in the high impulse category of flavoured milk.

Landing on an exciting proposition ‘coffee-boost your fun’, we were able to create a really rich and playful territory to design to. This enabled us to inject more fun and energy into the existing design structure by developing a new expression of the brand’s recognisable milk droplets. Introducing creamy marble-like graphics helped us dial up deliciousness by bringing to life the idea of infusing milk with big bold mouth-watering flavours.

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via Packaging of the World – Creative Package Design Gallery