Agency: _CIA BCN
Creative Directors: Roger Cano, Aitor Borràs
Packaging Designers: Roger Cano, Joan Armengol, Alba Farré
Calligraphy: Claudio Gill
Fotographer: Jordi Bernabé
Location: Spain
Project Type: Concept
Packaging Contents: Ratafia Liqueur (spirit)
Packaging Substrate / Materials: Aluminium bottle
Printing Process: Metallic Label, Direct inks (black)

Packaging Design for Ratafia Mas Creus, a typical and often home-distilled liquor from Catalunya. The crafty spirituous beverage is made with aromatic herbs, green almonds and pre-distilled spirits, then fermented in the open under the sun for 40 days. Every region and each distiller has their own secret recipe, passed on from generation to generation.

Reflecting the uniqueness of the product, its artisan elaboration and its recent come-back (an ancient recipe reinvented) we leaned on another aged skill that is celebrating its return: Handwritten Calligraphy, more specifically Blackletters which were written in those times when monkhood was distilling spirits like Ratafia and writing Gothic letters.

We cooperated with Claudio Gill (Calligrapher) to develop this unique Handwritten Masterpiece for Mas Creus

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via Packaging of the World – Creative Package Design Gallery