Design: Studio Lata
Location: Switzerland
Project Type: Produced
Client: Osel Birch
Owner: Andre Fangueiro
Product Launch Location: Global
Packaging Contents: Birch Water Juice
Packaging Substrate / Materials: Glass & Birch Tree
Printing Process: Screen Printing

ÖselBirch new limited-edition raises awareness for biodiversity loss in forests. ÖselBirch is excited to announce the launch of a limited-edition fermented birch water line in a reusable.

With an exquisite limited-edition design, ÖselBirch aims to raise awareness for loss of forest biodiversity. Together with a designer Andre Fangueiro, ÖselBirch worked on a special design inspired by the Ösel forests. The design depicts the thin balance of nature in a contemporary look and feel. “We decided to design a product that was representative of the Birch Trees by having long elongated shapes and introducing a birch bark cap to bring the nature into our user's touch and feel,” said Andre Fangueiro. This Design aims to bring into the discussion the importance of connecting ourselves with our origins and biodiversity in our day-to-day live.

Read more

via Packaging of the World – Creative Package Design Gallery